Who We Are
Our people

Meet the Team

Founder & CEO
Simon is the Founder and CEO of Adapt with Intent Inc., a boutique consulting firm that works with leaders, educators, and organizations to reframe their thinking and redesign new ways of working across life stages.

Simon is a talent and innovation executive with over 25 years of experience and has spent over 15 years in the group retirement and benefits industry. He has a diverse background in financial services, technology, academia, and not-for-profit sectors. He has held a variety of senior positions in strategy, corporate innovation, talent attraction, product development, business development, and operations. Prior to founding Adapt with Intent Inc., Simon was Vice-President of Talent, Academy and Future of Work at Communitech, a globally recognized innovation hub. 

Simon is a well-respected futurist who speaks regularly at conferences on the future of work & learning and corporate innovation. He recently contributed a chapter in one of the hottest retirement books on Amazon, Longevity Lifestyle by Design . In his chapter entitled “The New Game of Life for the Next Generation”, Simon shares his perspective on what increasing longevity means for Gen X. 

Simon holds a Master of Business Administration from Wilfrid Laurier University, and he now serves as Vice-Chair of the university board of governors. He also holds CFP (Certified Financial Planner) and CPRC (Certified Professional Retirement Coach) designations.
Chief Design Officer
Kyra Jones is the Chief Design Officer at Adapt with Intent, working collaboratively with leaders, educators, and organizations to generate new ways of working and learning across all stages of life.

Kyra has spent her career working with people as they transform through immersive learning and development experiences, from students pursuing post-secondary education to leaders at some of the world's largest organizations. For over 10 years, Kyra has been on a mission to transform what it feels like to learn and develop throughout our lives and cultivate space to bring the best of ourselves to the work we do. She has advanced this important work taking on roles in higher education at Wilfrid Laurier University and University of Waterloo, leading the Deloitte Greenhouse in Kitchener-Waterloo, and working with startup and scaling organizations as VP, Organizational Development & Culture at Communitech, a globally recognized innovation hub.

Kyra has a PhD in Biology, a B.Ed in Adult Education, and a BSc and brings a deep knowledge of living systems to her work. She is an experienced designer and facilitator and her impact on leaders is highly valued and sought after.
Our Collaborators

Meet our Global Ecosystem

Avivah Wittenberg-Cox is CEO of 20-first, a global consulting firm working with companies interested in capturing the competitive advantage of gender, nationality, and generational balance. Since 2005, she has worked around the globe with the CEOs, Executive Committees and top management teams of some of the world’s best-known companies to capture the business opportunities of more balanced, 21st century forms of leadership, customer connections and talent management.

Her ground-breaking thought leadership has featured in The New York Times, BBC, Le Monde, FT, Der Spiegel and is accessible through several seminal books and regular contributions to Harvard Business Review and Forbes. She is an acclaimed speaker on ‘gender bilingual’ leadership, marketing and talent management issues across the globe and has done several TEDx talks. She has been recognized by ELLE Magazine as one of the Top 40 Women Leading Change and was recently celebrated by PWN Global with a Lifetime Achievement Award for Gender Balanced Leadership.

Why Women Mean Business was awarded the MANPOWER Best Book of the Year Prize and her impactful book 7 Steps to Leading a Gender Balanced Business is used by many global leaders as a roadmap to balance.

By nationality Canadian, French and Swiss, she has an MBA from INSEAD and is a graduate of the University of Toronto. She lives in London with her sculptor husband and is occasionally visited by her two, globe-trotting, gender-balanced children, a son and daughter.
Mike Drak is a thirty-eight-year veteran of the financial services industry. He started his own Victory Lap in 2014 and is currently working with his wife, an investment advisor, helping her clients design their own fulfilling retirement lifestyles.

Mike is a best-selling author, award winning blogger, public speaker and retirement lifestyle designer.  His retirement blog articles can be found at Booming Encore.

His best seller “Victory Lap Retirement” was based on the realization that traditional full stop retirement doesn’t work for most people anymore due to increasing longevity. The book presents a new life model better suited to today’s reality.

His follow up book "Retirement Heaven or Hell: Which Will You Choose?" shares some of Mike’s personal experiences in retirement and highlights how people can design and transition to their own unique retirement lifestyle. This book also outlines the valuable retirement lessons learned from the pandemic and introduces nine retirement principles that can support creating a long, healthy and fulfilling life.
Our Global Network

Organizations We Work With

Arise Health logoThe Paak logoOE logo
Adapt With Intent.
Embrace new ideas, systems, and structures to evolve what work and careers look like over the course of our lives. Let us help your organization experiment with new ways of working and adapt to the New Game of Life today.
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