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We Extended Life.
We Didn’t Redesign the Systems Around It.

Longevity and demographic shifts are reshaping how we work, learn, and retire - exposing a growing mismatch between longer lives and systems built for a different era.

We are entering a new phase of life, where traditional career paths, education models, and financial systems must evolve to support longer, more dynamic life stages.

At its core, this is a question of how we design the systems that shape the life course.

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AWI in Action

Our Mission

WHO WE ARE

Adapt with Intent is a strategic advisory firm working with boards and senior leadership teams to navigate the structural implications of longer lives - pressure testing strategy through a longevity lens.

Our insights are powered by a global network of leading longevity institutions, including Stanford Center on Longevity, Yale School of Management, and CoGenerate, alongside researchers and practitioners actively shaping the field.

We work with a select group of forward-thinking board and leadership teams who recognize that longevity is not just a demographic shift, but a strategic imperative - and who want clarity and foresight to lead confidently in an era of longer, more dynamic lives.

What We Do

OUR OFFERING

Adapt with Intent works with boards and senior leadership teams to navigate how longer lives are reshaping work, learning, and retirement - across financial services, higher education, and workforce strategy.

Our engagements are designed to support decision-making at the highest level. Through boardroom briefings, leadership offsites, and high-trust advisory relationships, we provide the insight, perspective, and strategic clarity leaders need to respond thoughtfully - and confidently - to the opportunities of the longevity economy.

 

Whether leaders are seeking clarity, strategic direction, or momentum, our work meets them where they are. The shift is already underway. Leadership now depends on how clearly institutions see the opportunity - and how intentionally they respond.

Trusted by Leaders

Selected perspectives from leaders across financial services, higher education, and the evolving longevity ecosystem.

We engaged Adapt With Intent for a workshop to develop a united 'One Sun' vision of how retirement is evolving with the heads of marketing from our Canadian business unit.

 

The workshop exceeded our expectations & catalyzed a shift in our collective mindset. The experience fostered empathy among our team for the non-financial aspects of retirement and provided invaluable insights into the evolving nature of retirement. Through engaging discussions and thought-provoking exercises, Adapt With Intent helped us realize the necessity of modernizing our mindsets and institutional structures to support 100-year lives.

 

Simon has deep expertise in longevity and reframing retirement, and their workshop has set us on a path toward meaningful change and innovation.

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Head Global Brand, Digital Marketing, Marketing Technology, Sun Life

Simon Chan and Adapt with Intent have been invaluable partners in helping OMERS integrate longevity and holistic retirement planning into member education and strategy. His expertise and ability to translate trends into actionable strategies have helped modernize how we support members for longer, more fulfilling retirements. Simon is a trusted thought partner in shaping the future of retirement planning.

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Chief Pension Officer, OMERS

Simon brings a powerful lens on how longevity is reshaping learning and work. His work helped us rethink co-operative and experiential education as part of a broader, intergenerational model of lifelong learning, and explore new approaches to engaging midlife learners alongside students.

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Associate Provost Co-operative & Experiential Education, University of Waterloo

Simon brings a rare strategic clarity to the opportunities for higher education as longevity reshapes not just who our students are, but what learning can mean and what a vibrant campus might look like. His work with Bennington College's board, faculty, and leadership catalyzed a fundamental rethinking of what a liberal arts institution can be and who it can serve, pushing us toward a more expansive vision that embraces learning across the full life course

Organizations We Work With

Organizations navigating
longer lives

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